What does RUBY mean?

THE RUBY is a clothing brand that embodies strength and self-pride. The name "Ruby" refers to the rare gemstone known for its vibrant color and exceptional beauty, symbolizing authenticity and distinction. We believe that each person is a unique gem, carrying unmatched value and a story of their own.
Through our designs, we blend tradition and modernity to offer you pieces that reflect your unique personality and provide a sense of pride and empowerment. With our slogan *"Own your ego, own your story"* we invite you to celebrate yourself and build your own narrative with confidence and positivity.
With **Ruby**, choose clothing that expresses your inner strength and individuality, and be proud of who you are.
 
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